For every backpack sold, we donate a portion to mental health charities.

At Backstory Backpacks, we make products with a purpose: quality, affordable backpacks designed to drive awareness and make a positive impact on the lives of the millions who struggle with their mental health.

Launching Soon

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Meet the Founder

My name is Joe. For most of my life, I’ve suffered from chronic depression — but for years I put up a facade, too ashamed to share my struggles because of the stigma associated with mental health issues. When I was finally able to open up, it was because I began to tell my story and, in turn, hear those of the people around me. I realized I wasn’t alone, and I wanted to help others feel the same way.

I launched Backstory Backpacks to do just that. We make quality, affordable bags: for every one sold, we donate a minimum of 5% to mental health charities. For me, backpacks are the perfect metaphor for the stories we carry inside, hidden from those around us. By sharing those stories and raising awareness, we believe we can create a movement of positive change.

KEY FEATURES


FEATURED PRODUCTS


OUR VALUES


EMPOWER DIVERSITY & INCLUSION

Welcome and celebrate diverse perspectives, cultures, and experiences. We strongly believe that this leads to a rich blend of ideas, thus encouraging creativity and innovation. Diversity in thought, but more importantly in action, will make our organization a special place to be a part of.

HAVE AN OPEN MIND
& STAY HUMBLE

Collaboration creates value. Be willing to offer help, but more importantly ask for it. Be mindful and open to all ideas. No room for ego. Everyone can always learn from one another.

FIND A NOBLE PURPOSE
IN YOUR WORK

Find a way to inject your passion into your work. Seek a purpose – a cause greater and more enduring than yourself.